How to use SEO to attract customers and grow your business in Nigeria

How to use SEO to attract customers and grow your business in Nigeria

Its time to use SEO to attract customers and grow your business


Are you a business owner who wishes to grow his business?

Have you been wondering how to attract your target audience? Thereby optimizing your potentials in terms of business growth and returns?

Using SEO to attract customers and grow your business is the only way out in this digital age

One simple way to start or enhance your digital marketing journey, attracting potential customers even while you are asleep and converting them to paying customers is with the help of search engine optimization or SEO.

Even though there are many ways to promote your business on the web, nothing comes close to SEO, as it is known to fetch high ROI when applied effectively.

Well, every business, big or small needs some kind of internet exposure today, because that’s where the world is headed.

 And if your business does not catch up, it is bound to stay behind.

However, there are many moving parts to a business that needs to be managed even if it’s small.

Right from taking customers call to fulfilling orders to dealing with other business related activities.

 In between all of this, focusing on digital marketing or even taking a start on promoting your business online may surfer.

Besides, as you move forward, you face a ton of options when it comes marketing.

And things get confusing as to what you can or should do to tap into the vast power of digital marketing.

search engine optimization (SEO) could be the solution to your marketing problems if applied effectively

How SEO can help you in the long run

1. It lets you drive targeted organic search traffic that is relevant to your industry

2. It helps your brand gain higher visibility and more exposure

3.It makes it easy to attract people that will convert into customers/clients

At this point, you may ask what is search engine optimization?

Search Engine Optimization defined

Search Engine Optimization refers to the process of making a website more visible on a search engine’s result page.

 To clarify, a great search engine optimization strategy will put a company’s website at the top of the list on a Google search page, therefore, increasing the likelihood that people will visit the site.

 Search engines work to provide the most relevant results for a person.

 Take for example, when you run a search on ‘where to buy pen in Abuja’, different locations in Abuja will pop up with details of Address and the type of pen available but certainly not details about INK because it is not relevant to the search.

  In other words, search engine optimization helps to make a search relevant to the user and can be critical in drawing traffic to your site.

Search engines work by searching the internet to find text that meets certain criteria.

 This text is known as keywords and refers to the most important theme or themes of the website, company or product.

 Other important things that a search engine uses to rank a website includes headings, links and tittles that make up the content of a website’s pages.

 Search engine uses search engine indexing to find and store the content of a website.

You certainly will agree with me that when you search for anything in the internet, and different search results options pops up, you tend to click on number one because it’s likely going to meet your search needs

A well known digital marketing agency company In Abuja [Bizmarrow Technologies] can help you achieve that

Click here to know more on how to use seo to attract customers and grow your business  

Here are a few statistics to highlight the importance of SEO in the growth of businesses

1. 90% of overall traffic on the web is generated by search engines

2. 57% of Business to Business marketers believe SEO is the top leads generator when compared to other marketing methods

3. 81% of people use search engines to do homework before commiting to a big purchase

4. 64% of internet users depend on the search engines to decide whether to buy something or not.

The ultimate objective of any search engine is to give its users the most relevant results.

And as a business, you cannot ignore that.


Your business obviously has a target market it is catering to,

By creating and publishing relevant content that is well optimized using SEO on a regular bases, you have a chance to reach out to your targeted audience via the search engine and if properly coordinated, search engine like GOOGLE will not hesitate to rank you higher.

This helps you to generate targeted traffic to your site at no extra cost.

In summary, Here are some of the benefits of SEO

1. SEO boosts inbound Traffic

2.SEO leads to more customers

3.SEO helps build trust and credibility

4.Local SEO equals more high converting Traffic

5.SEO fetches more referrals

6.SEO gives your business long lasting results

7.SEO has one of the best ROI

8.SEO helps increase your brand value

What are you still waiting for?